Dual Pricing

Protect yourself and your customers
from the impacts of inflation.

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Savings

Keep 100% of credit card sales – more money to invest in your business.

Transparency

Eliminate uncertainty with a screen that shows the cost of Cash vs. Card at the point-of-sale.

Clarity

Provide your customers with a receipt that clearly displays the discount applied.

 
 

How Does It Work?

With Dual Pricing the customer can pay a 4% fee for using a credit card, which covers the cost of the processing fees. On a $10 transaction the customer would pay $10.40. You’d be funded $10.40 and pay a fee of 3.846% (40 cents) so you get your full $10 and effectively pay nothing for that transaction.

Alternatively, the customer can choose to pay in cash and avoid paying the fee. The discount for their cash payment would appear clearly on their receipt.

What’s the catch?

There isn’t a catch, but there are a few things to keep in mind:

  • Occurrence Fees - some fees will still apply like monthly fees, chargeback fees, and PCI compliance fees. The percentage and transaction fees will be covered by the customer.

  • Proprietary Technology - our software automatically adds the fee onto each transaction, so you’ll need to use our equipment for this program.

  • Compliance - businesses utilizing Dual Pricing are required to maintain proper signage, which we’ll help with!

 

Example signage:

 

All prices advertised and marked are cash only prices. A 4% fee will be assessed for non-cash transactions.

Alternative: We impose a fee on all card transactions that is not greater than the cost of acceptance.

 
 

How much would you save this year if you stopped paying processing fees?